Insurance Acceptance Isn't Listed
Insurance coverage is one of the first things patients filter on when choosing a provider, and if that list isn't on your site, they call around to check before they even consider booking with you.
Websites for Optometry Practices
An Optometrist Website That Lets Patients Book, Reorder, and Check Insurance Without Calling
Insurance and vision plan lists, online booking, and easy contact or glasses reordering, all in one place.
Why it matters
What costs optometry practices customers online
No Way to Reorder Contacts or Glasses Online
Patients who just want a routine reorder don't want to call during business hours for something this simple, and without an online option they'll try a competitor or an online retailer instead.
Frame Selection Is a Mystery Until You Walk In
Shoppers researching eyewear online expect to browse styles and brands before committing to a visit, and a site with no frame gallery loses that decision to a competitor who shows theirs.
Built in
What your optometrist website includes
Online Appointment Booking
A direct way to schedule an exam without a phone call, removing the single biggest point of friction for a routine visit.
An Insurance and Vision Plan List
Every plan you accept, listed clearly, so patients can confirm coverage before booking instead of calling to ask.
Online Contact Lens and Glasses Reordering
A simple way to reorder routine supplies, keeping that recurring revenue with your practice instead of losing it to an online retailer.
An Eyewear Frame Gallery and Brands Carried
Real photos of the frame brands and styles you carry, so shoppers can browse before they ever step into your office.
- Insurance info that removes the top pre-booking question
- Online booking that fills exam slots without phone tag
- Reordering that keeps recurring supply revenue in-house
- A frame gallery that gets shoppers excited before their visit
One flat plan
$499 setup. $149/mo. Everything included.
We build your practice's site around your real services, your insurance list, and your actual frame inventory, matched to your branding. It's live in days with booking and reordering working from launch, so patients get what they need without waiting on a callback.
Common questions
Questions, answered
What should an optometrist website include?
Online appointment booking, a clear insurance and vision plan list, online contact lens or glasses reordering, and a gallery of the frames you carry. Skipping the insurance list is the fastest way to lose a price-conscious patient.
How much does an optometry practice website cost?
A flat $499 to build and $149 a month after, which covers hosting, updates, edits, and support, no separate design invoices required.
Do I have to write the service descriptions and about page myself?
No, we write the content around your actual practice, providers, and services, and you review it before it goes live.
Can patients book exams directly from the website?
Yes, online booking is built into the site so patients can schedule an exam without calling during office hours.
Will this help my practice rank for local eye care searches?
A site with your real services, insurance info, and accurate location content helps Google match local searches like eye doctor near me to your practice, alongside your Google Business Profile.